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12 Engaging Web Design Trends to Follow in 2023

by Bilbilay
Web Design Trends

Web design is constantly evolving, and it’s essential to stay up to date on the latest trends. A website’s design can make or break a user’s experience, so it’s important to keep up with current trends to ensure your site is modern, user-friendly, and visually appealing.

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In this article, we’ll discuss nine web design trends for 2023 that are expected to dominate the digital landscape.

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Dark Mode

Dark mode has been around for a while now, but it’s only recently become more mainstream. In 2023, we expect to see more websites adopting dark mode as a design feature. Dark mode is not only visually appealing, but it’s also easier on the eyes, especially in low light settings. Plus, it can help to conserve battery life on mobile devices. Many popular platforms, including social media sites like Twitter and Instagram, have already implemented dark mode, and we expect to see more websites follow suit.


Symmetrical designs have been a staple in web design for many years, but in 2023, we expect to see more websites embracing asymmetrical design. Asymmetrical designs can create a sense of movement and flow on a page, and they can make a site feel more dynamic and interesting. Plus, they can help to break up the monotony of symmetrical designs that have become commonplace.

3D and Immersive Design

Advancements in technology have allowed for more immersive and interactive web experiences. In 2023, we expect to see more websites utilizing 3D elements to create a more engaging experience for users. This can include 3D models, animations, and virtual reality elements. These types of designs can make a site feel more realistic and can help to draw users in.

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Voice User Interface Web Design

With the rise of voice assistants like Siri and Alexa, voice user interfaces are becoming more prevalent. In 2023, we expect to see more websites utilizing voice user interfaces to make their sites more accessible and user-friendly. Voice user interfaces can help to make it easier for users to navigate a site, especially on mobile devices where typing can be cumbersome.

Custom Illustrations and Graphics

Stock photos and graphics have become commonplace on many websites, but in 2023, we expect to see more websites utilizing custom illustrations and graphics. Custom graphics can help to make a site feel more unique and can help to convey a brand’s personality. Plus, custom graphics can be more memorable than stock images, which can help to make a site stand out.


Minimalism has been a popular design trend for many years, but in 2023, we expect to see even more websites embracing this trend. Minimalism can help to create a clean and uncluttered design that is easy to navigate. Plus, minimalism can help to draw attention to key elements on a page, such as calls to action.


Neomorphism is a web design trend that combines elements of skeuomorphism (the use of design elements that mimic real-life objects) and flat design. Neomorphism can create a sense of depth and texture while still maintaining a clean and modern aesthetic. In 2023, we expect to see more websites utilizing neuromorphic design elements, such as buttons and icons.


Sustainability is a growing concern for many consumers, and we expect to see more websites embracing sustainable design in 2023. This can include using eco-friendly materials and energy-efficient technology, as well as designing sites that are easy to navigate and don’t waste resources. Plus, sustainable design can help to communicate a brand’s values and commitment to the environment.

Inclusive Design

Inclusive design is a design philosophy that aims to create products and experiences that can be used by as many people as possible, regardless of their abilities or disabilities. In 2023, we expect to see more websites adopting inclusive design principles to make their sites more accessible and user-friendly for all users. This can include designing sites with clear and easy-to-read text, providing alternative text for images, and making sure that the site can be navigated using a keyboard.

Drag Interaction

This type of interaction mimics a physical action and allows users to pick up and move objects on the screen. Drag interaction has become increasingly popular, especially for ecommerce and portfolio sites. It offers users more control over their experience and can help to improve engagement and usability.


Brutalism emerged as a reaction to the increasing standardization of web design and is characterized by unconventional, nonconformist visuals, and a lack of hierarchy and order. While it may seem jarring initially, many popular brands are now incorporating these aggressively alternative design elements into their sites. By breaking away from traditional design conventions, brutalism can help brands to stand out and create a unique identity.

Colorful Gradients

Gradients have been a popular design element for several years, and in 2023, multi-colored gradients are set to take center stage. This vibrant and eye-catching design element can add depth and texture to a website, making it more engaging and memorable.

These trends are just a few examples of the many exciting developments in web design that we can expect to see in 2023. As technology advances and user expectations evolve, it is important for web designers to stay up-to-date with the latest trends and best practices. By doing so, they can create websites that are not only aesthetically pleasing but also functional, usable, and accessible to all users.

Ultimately, the key to successful web design is to strike a balance between innovation and convention. While it is important to stay up-to-date with the latest trends, it is also essential to prioritize usability, accessibility, and user experience. By doing so, web designers can create websites that not only look great but also meet the needs and expectations of their users. Whether you are designing a website for an ecommerce business, a portfolio, or a personal blog, keeping these trends in mind can help you create a website that is both visually stunning and highly functional.


Web design trends are constantly evolving, and it’s important to stay up to date on the latest trends to ensure your site is modern and user-friendly. In 2023, we expect to see a continuation of many existing design trends, such as dark mode and minimalism, as well as the emergence of new trends like neumorphism and voice user interfaces. By keeping up with the latest trends and incorporating them into your site’s design, you can create a site that is visually appealing, engaging, and easy to use for all users.

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